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Social Marketing and the 4 P's

NOTE: You will only receive a certificate of completion if you do the tutorial online.

This tutorial begins by defining social marketing and introducing the 4 P’s. A breastfeeding commercial is shown, and the audience is asked to come up with potential descriptions of the 4 P’s for that campaign. Then the differences between social marketing and commercial marketing are discussed. The four types of behavior change and the three various approaches to social marketing are described and demonstrated through breastfeeding examples.

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