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Health Communication and Theory

NOTE: You will only receive a certificate of completion if you do the tutorial online.

This tutorial explains why theory is important in terms of planning a health communication campaign.  Then it describes in depth three popular behavioral theories and how they can be applied to planning a health communication campaign geared at promoting breastfeeding.  The three theories discussed include the Theory of Planned Behavior, the Social Learning Theory, and the Transtheoretical Model.

By the end of this tutorial, you will:

  • Understand some behavioral theories and how they affect the way individuals make decisions regarding their health
  • Have the skills to apply the components of behavioral theories to make more effective campaign messaging


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