Left to right, Dr. Sheana Bull, with MAC's director, Dr. Katherine Theall

In March, MAC was thrilled to host the seminar by Dr. Sheana Bull, entitled: Health Promotion Using Mobile and Social Media Tools: Disruptive Leaders in the Field. Dr. Bull is a professor at Colorado School of Public Health’s department of Community and Behavioral Health. Dr. Bull’s lecture focused on the importance of utilizing mobile and digital entities as public health tools. With society’s ever-changing technology, coupled with our reliance on it, it is imperative that public health professionals can adeptly communicate with their audience. 

Dr. Bull, with over 20 years of research experience, is widely recognized as an innovator in the field of digital health. She focuses on testing and determining the efficiency of interventions for health promotion using mobile and social media technologies. As more studies use mobile and digital platforms to reach their audience, more will be known about how to create meaningful engagement. Dr. Bull is currently the Principal Investigator on the Mother’s Milk Messaging study, a trial in progress to examine the effects of using mobile solutions on the initiation and maintenance of breastfeeding among first-time moms.

Dr. Bull’s seminar provided valuable insight and information about using SMS messaging in public health programs and interventions. MAC currently uses SMS in a variety of ways across several projects and hopes to add to the mHealth discourse regarding best mobile practices.