Tutorials

An Introduction to Health Communication

44 slides, approximately 20 minutes

This tutorial defines health communication. Then it introduces the 4 main components of health communication, which are the source, the message, the channel, and the receiver. A diagram demonstrates how the components interact. Another diagram uses breastfeeding as an example, showing how you might use the health communication components to promote breastfeeding. The Healthy People 2020 objectives pertaining to health communication are stated and three tips to health communication are presented. Then the P-Process is introduced, and each step is discussed individually. The 3rd step (Development & Testing) is further demonstrated by showing how tailoring and framing can be used to develop messaging. Lastly, three challenges to health communication are discussed.

  • To take this tutorial online, please click here (There will be a quiz and additional activities at the end).
  • To download a PDF of this tutorial, please click here (This is the tutorial slides only).
  • To download the toolkit for this tutorial, please click here (This includes references, quiz, answer sheet, and additional activities).

NOTE: You will only receive a certificate of completion if you do the tutorial online.

By the end of this tutorial, you will:

  • Be able to define health communication
  • Understand the different components of communication and how they interact
  • Have the knowledge to plan a health communication program
  • Have the skills to use tailoring and framing in health communication
  • Be aware of the challenges associated with health communication

Health Communication and Theory

35 slides, approximately 20 minutes

This tutorial explains why theory is important in terms of planning a health communication campaign. Then it describes in depth three popular behavioral theories and how they can be applied to planning a health communication campaign geared at promoting breastfeeding. The three theories discussed include the Theory of Planned Behavior, the Social Learning Theory, and the Transtheoretical Model.

  • To take this tutorial online, please click here (There will be a quiz and additional activities at the end).
  • To download a PDF of this tutorial, please click here (This is the tutorial slides only).
  • To download the toolkit for this tutorial, please click here (This includes references, quiz, answer sheet, and additional activities).

NOTE: You will only receive a certificate of completion if you do the tutorial online.

By the end of this tutorial, you will:

  • Understand some behavioral theories and how they affect the way individuals make decisions regarding their health
  • Have the skills to apply the components of behavioral theories to make more effective campaign messaging

Health Literacy

41 slides, approximately 20 minutes

This tutorial defines health literacy and goes over the various tasks that involve being health literate. These tasks range from being able to fill out a medical form to being able to calculate dosages for medicine. The populations that are especially vulnerable to low health literacy rates are discussed, as well as the outcomes of having low health literacy. Next, many approaches to improving low health literacy are examined, such as following the Healthy People 2020 objectives and speaking in plain language. The SAM instrument is also introduced. Lastly, low health literacy is shown to impact decisions to breastfeed.

  • To take this tutorial online, please click here (There will be a quiz and additional activities at the end).
  • To download a PDF of this tutorial, please click here (This is the tutorial slides only).
  • To download the toolkit for this tutorial, please click here (This includes references, quiz, answer sheet, and additional activities).

NOTE: You will only receive a certificate of completion if you do the tutorial online.

By the end of this tutorial, you will:

  • Be able to understand the nature and consequences of low health literacy on a person’s health
  • Have the skills to reduce and assess the literacy level of health information materials and websites

Social Marketing and the 4 P's

36 slides, approximately 20 minutes

This tutorial begins by defining social marketing and introducing the 4 P’s. A breastfeeding commercial is shown, and the audience is asked to come up with potential descriptions of the 4 P’s for that campaign. Then the differences between social marketing and commercial marketing are discussed. The four types of behavior change and the three various approaches to social marketing are described and demonstrated through breastfeeding examples.

  • To take this tutorial online, please click here (There will be a quiz and additional activities at the end).
  • To download a PDF of this tutorial, please click here (This is the tutorial slides only).
  • To download the toolkit for this tutorial, please click here (This includes references, quiz, answer sheet, and additional activities).

NOTE: You will only receive a certificate of completion if you do the tutorial online.

By the end of this tutorial, you will:

  • Understand the difference between commercial marketing and social marketing
  • Have the skills to come up with a “Marketing Mix” in which you integrate product, price, place, and promotion in order to maximize campaign effectiveness

Evidence-Based Public Health

49 slides, approximately 20 minutes

This tutorial defines evidence-based public health and explains why it is important. It gives examples of appropriate times to use an evidence-based approach. It then leads you through an activity in which you break down a research article and learn how to apply it to your real-world work. The Baby-Friendly Hospital Initiative is used as an example of an evidence-based program.

  • To take this tutorial online, please click here (There will be a quiz and additional activities at the end).
  • To download a PDF of this tutorial, please click here (This is the tutorial slides only).
  • To download the toolkit for this tutorial, please click here (This includes references, quiz, answer sheet, and additional activities).

NOTE: You will only receive a certificate of completion if you do the tutorial online.

By the end of this tutorial, you will:

  • Be able to describe evidence-based public health
  • Understand the role of evidence-based practice and research in public health
  • Have the skills to analyze a research article
  • Be able to apply the information to public health interventions

Developing a Logic Model

43 slides, approximately 20 minutes

This tutorial defines a logic model and explains why they are used in program planning. There are five main parts of a logic model, including (1) resources/inputs, (2) activities, (3) outputs, (4) outcomes, and (5) impact. This tutorial takes you through each of the five parts and uses a Workplace Lactation Program as an example for each section.

  • To take this tutorial online, please click here (There will be a quiz and additional activities at the end).
  • To download a PDF of this tutorial, please click here (This is the tutorial slides only).
  • To download the toolkit for this tutorial, please click here (This includes references, quiz, answer sheet, and additional activities).

NOTE: You will only receive a certificate of completion if you do the tutorial online.

By the end of this tutorial, you will:

  • Understand the different components of a logic model
  • Have the knowledge to use a logic model to plan a program

Finding, Understanding and Disseminating Data and Statistics

50 slides, approximately 20 minutes

This tutorial explains why data and statistics are useful to health professionals. It provides some questions that should be answered in order to determine the type of data needed for a project or specific research. It then introduces the Center for Disease Control as a resource for finding up-to-date data and statistics on many health indicators. A hypothetical situation in which a public health professional is trying to prove that Louisiana would benefit from a WIC breastfeeding promotion program is then discussed. In this situation, the public health professional would use data and statistics from the CDC Breastfeeding Report Card and the Pregnancy Risk Assessment Monitoring System (PRAMS) to support the argument that Louisiana should implement the program.

  • To take this tutorial online, please click here (There will be a quiz and additional activities at the end).
  • To download a PDF of this tutorial, please click here (This is the tutorial slides only).
  • To download the toolkit for this tutorial, please click here (This includes references, quiz, answer sheet, and additional activities).

NOTE: You will only receive a certificate of completion if you do the tutorial online.

By the end of this tutorial, you will:

  • Be able to identify strategies to critically determine what type of data you need
  • Have the skills to navigate and understand how to access two main sources of health statistics information

An Introduction to Grant Writing

41 slides, approximately 20 minutes

This tutorial gives an introduction to writing grant proposals. It explains what a Request for Proposal (RFP) is and why it is important to follow the instructions in it carefully. Then it goes through the different sections of a grant proposal, including the proposal summary, organization description, problem statement, project objectives, method or design, timeline, evaluation, and budget. It gives examples throughout.

  • To take this tutorial online, please click here (There will be a quiz and additional activities at the end).
  • To download a PDF of this tutorial, please click here (This is the tutorial slides only).
  • To download the toolkit for this tutorial, please click here (This includes references, quiz, answer sheet, and additional activities).

NOTE: You will only receive a certificate of completion if you do the tutorial online

By the end of this tutorial, you will:

  • Understand the importance of reading and closely following a Request for Proposal (RFP)
  • Be able to identify the basic sections of a grant proposal and what they entail

Changing Patient Base

41 slides, approximately 20 minutes

This tutorial explains why it is important to recognize changes in patient demographics. It shows how the population in the United States is growing, aging, moving to more urban areas, and becoming more racially/ethnically diverse. Some of the resulting health disparities are then discussed, including clinical conditions, access to care, health care quality, levels and types of care, and care settings. Breastfeeding rates are then looked at for different groups based on socio-demographic characteristics, such as race/ethnicity, income, and maternal age.

  • To take this tutorial online, please click here (There will be a quiz and additional activities at the end).
  • To download a PDF of this tutorial, please click here (This is the tutorial slides only).
  • To download the toolkit for this tutorial, please click here (This includes references, quiz, answer sheet, and additional activities).

NOTE: You will only receive a certificate of completion if you do the tutorial online.

By the end of this tutorial, you will:

  • Understand how demographics are changing among patient populations
  • Be aware of the resulting disparities in healthcare
  • Have the skills to be culturally competent while promoting breastfeeding among various populations

Layers of Diversity: Part I

39 slides, approximately 20 minutes

This tutorial introduces the Four Layers of Diversity Model. It focuses on the first two layers, Personality and the Internal Dimension. Personality includes one’s values and beliefs. The Internal Dimension includes all aspects about a person that he or she cannot control, such as age, gender, and race. All of these aspects play a role in how people make decisions regarding their health behavior. Breastfeeding is used as an example to demonstrate this concept. Then, seven methods for promoting health behavior change while remaining sensitive to cultural differences are discussed.

  • To take this tutorial online, please click here (There will be a quiz and additional activities at the end).
  • To download a PDF of this tutorial, please click here (This is the tutorial slides only).
  • To download the toolkit for this tutorial, please click here (This includes references, quiz, answer sheet, and additional activities).

NOTE: You will only receive a certificate of completion if you do the tutorial online.

By the end of this tutorial, you will:

  • Understand the first two layers of diversity
  • Have the skills to promote health behavior change while remaining sensitive to cultural differences

Layers of Diversity: Part II

29 slides, approximately 20 minutes

This tutorial continues the discussion of the Four Layers of Diversity Model. It focuses on the last two layers, the External Dimension and the Organizational Dimension. The External Dimension includes aspects of our lives which we have some control over, such as marital status, geographic location, educational attainment, and income. All of these aspects affect our health decisions. Some of the aspects are hard to change, and they might act as barriers to making healthy decisions. The Organizational Dimensions includes aspects of culture found in a work setting. These too can become barriers. Advocacy is introduced as a way to possibly help people overcome the barriers resulting from these layers of diversity.

  • To take this tutorial online, please click here (There will be a quiz and additional activities at the end).
  • To download a PDF of this tutorial, please click here (This is the tutorial slides only).
  • To download the toolkit for this tutorial, please click here (This includes references, quiz, answer sheet, and additional activities).

NOTE: You will only receive a certificate of completion if you do the tutorial online.

By the end of this tutorial, you will:

  • Understand the final two layers of diversity
  • Have the skills to help women overcome the barriers to breastfeeding

Cultural Competency

30 slides, approximately 20 minutes

This tutorial discusses what it means to be culturally competent. It defines cultural competence and explains why it is important especially in a health care setting. The National Center for Cultural Competence is introduced, as well as their checklists to assess cultural and linguistic competence. Then the National Standards for Culturally and Linguistically Appropriate Services (CLAS) are introduced. The first three standards are examined more closely with video examples.

  • To take this tutorial online, please click here (There will be a quiz and additional activities at the end).
  • To download a PDF of this tutorial, please click here (This is the tutorial slides only).
  • To download the toolkit for this tutorial, please click here (This includes references, quiz, answer sheet, and additional activities).

NOTE: You will only receive a certificate of completion if you do the tutorial online.

By the end of this tutorial, you will:

  • Understand what it means to be culturally competent
  • Understand why cultural competence is important in health care
  • Have the skills to provide culturally and linguistically appropriate services

An Introduction to Coalition Development

37 slides, approximately 20 minutes

This tutorial provides an overview of coalition development and the basic components necessary to determine your group’s needs. These topics range from identifying the goals and reasons for developing a coalition to a realistic assessment of your group’s capacity. Lastly, we review various organizational structures and provide examples of existing coalitions and their chosen organizational structure.

  • To take this tutorial online, please click here (There will be a quiz and additional activities at the end).
  • To download a PDF of this tutorial, please click here (This is the tutorial slides only).
  • To download the toolkit for this tutorial, please click here (This includes references, quiz, answer sheet, and additional activities).

NOTE: You will only receive a certificate of completion if you do the tutorial online.

By the end of this tutorial, you will:

  • Be able to recognize the reasons for forming a coalition
  • Know how to identify the most common goals of a coalition
  • Understand how to assess your group’s needs and the capacity of your members
  • Have the skills to recognize the variety of coalition organizational structures