In 2012, the Mary Amelia Center received funding from Baptist Community Ministries to carry out a marketing project designed to help promote and normalize breastfeeding in the New Orleans community. After conducting focus groups and interviews with women in the community, a local advertising company created the campaign and it was placed in WIC and obstetrician offices in New Orleans in 2014. To evaluate the campaign, surveys were conducted with women in those offices. 80% (n=131) of women reported that they liked the campaign at least a little bit and 55% said that the campaign did make them consider breastfeeding when their baby was born.
Research for the Workplace Breastfeeding Support Program:
In order to better inform our efforts with the Louisiana Workplace Breastfeeding Support Program, in the Fall of 2013, we conducted a survey that was sent to all workplaces with over 50 employees in New Orleans, Louisiana. The study aims were to: 1) describe New Orleans employers’ awareness of the U.S. federal Nursing Mothers law, which was passed in 2010, 2) determine the extent of the law implementation within workplaces, and 3) determine the associations between workplace characteristics and employers’ awareness and implementation.
The survey included questions about the employers’ awareness of the law, if they had begun to implement the law, and their perceptions of the barriers to implementing this law.
The final sample included 182 (27.9% response rate) workplaces. 47.8% of the workplaces reported having heard of the law, and 52.7% said that they had begun to implement the law. Large workplaces had 4.23 times greater odds than smaller workplaces of awareness of the law.
From this study, we concluded that outreach to all businesses, especially smaller workplaces, is needed to inform employers about the law and give them tools for implementation. Assisting workplaces in finding solutions to space barriers is important to help mothers breastfeed while employed.
A follow up survey was conducted in late 2015, and results are still being analyzed.