Consider Breastfeeding Campaign
Breastfeeding is an effective, low cost intervention for improving health outcomes in women and children. Compared to other states, Louisiana has a low percentage of women initiating breastfeeding (60.6%), and breastfeeding rates among African Americans are about 50% lower than among Caucasians.
In February 2014, partnered with the Louisiana Breastfeeding Coalition and the Office of Public Health, we launched a media campaign to: 1) empower women to consider breastfeeding and 2) provide an online support group for breastfeeding mothers. The campaign can be found in obstetrician offices and WIC clinics throughout New Orleans. We conducted surveys to assess barriers to breastfeeding among women in New Orleans, and one major finding was that women felt a lack of discussion and social support for breastfeeding. To provide encouragement and support, we created a Facebook page to provide breastfeeding facts, tips, and support for New Orleans families. Visit our Facebook page to join the conversation.